The Consumer OC

The Consumer OC

A blog that draws up market scouting reports and playbooks for marketers, startups, and investors looking to leverage the psychology of consumer behavior.

Archive

Food & BeverageFood & Beverage
+2+2
A Consumer's Journey from Loyalty to Exploration

A Consumer's Journey from Loyalty to Exploration

Market Scouting Report

Blake Williams
Blake Williams
Food & BeverageFood & Beverage
+2+2
Now’s the Time to Personalize

Now’s the Time to Personalize

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams
Consumer Behavior & TrendsConsumer Behavior & Trends
The Power of Compounding Behavior for Your Product

The Power of Compounding Behavior for Your Product

Market Scouting Report

Blake Williams
Blake Williams
Food & BeverageFood & Beverage
+3+3
Consumer Spending: Where We Bend and Break

Consumer Spending: Where We Bend and Break

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams
Consumer Behavior & TrendsConsumer Behavior & Trends
The Peak-End Rule & Rethinking Entertainment

The Peak-End Rule & Rethinking Entertainment

Market Scouting Report

Blake Williams
Blake Williams
Food & BeverageFood & Beverage
+2+2
Protein's Future in America (Part 2)

Protein's Future in America (Part 2)

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams
Food & BeverageFood & Beverage
+2+2
Protein's Future in America (Part 1)

Protein's Future in America (Part 1)

Market Scouting Report

Blake Williams
Blake Williams
Consumer ProductsConsumer Products
+1+1
The Evolution of the Grocery Shelf: 1980s to 2024

The Evolution of the Grocery Shelf: 1980s to 2024

Market Scouting Report

Blake Williams
Blake Williams
Consumer ProductsConsumer Products
+2+2
Differentiation and Innovation: Navigating the Pickleball Boom

Differentiation and Innovation: Navigating the Pickleball Boom

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams