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Food & BeverageFood & Beverage
+2+2
A Consumer's Journey from Loyalty to Exploration
Aug 17, 2025

A Consumer's Journey from Loyalty to Exploration

Market Scouting Report

Blake Williams
Blake Williams
Food & BeverageFood & Beverage
+2+2
Now’s the Time to Personalize
Jul 22, 2025

Now’s the Time to Personalize

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams
Food & BeverageFood & Beverage
+3+3
Consumer Spending: Where We Bend and Break
Feb 24, 2025

Consumer Spending: Where We Bend and Break

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams
Consumer ProductsConsumer Products
+1+1
The Evolution of the Grocery Shelf: 1980s to 2024
Dec 20, 2024

The Evolution of the Grocery Shelf: 1980s to 2024

Market Scouting Report

Blake Williams
Blake Williams
Consumer ProductsConsumer Products
+2+2
Differentiation and Innovation: Navigating the Pickleball Boom
Dec 16, 2024

Differentiation and Innovation: Navigating the Pickleball Boom

Market Scouting Report + Strategic Playbook

Blake Williams
Blake Williams
A blog that draws up market scouting reports and playbooks for marketers, startups, and investors looking to leverage the psychology of consumer behavior.

The Consumer OC

A blog that draws up market scouting reports and playbooks for marketers, startups, and investors looking to leverage the psychology of consumer behavior.

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